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Mass Communication: Principles and Practices (3 Vols Set)
by B.K. Chaturvedi, S.K. Mittal (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Mass Communication: Principles and Practices (3 Vols Set)
The present edition introduces both current and classical theories of mass
communication and explains the media literacy and technological movement. This
book has given particular attention to the role of mass media in the context of
India. All the major developments in the field of mass communication have been
discussed and examined with a particular reference to India. As a matter of
fact, this book provides the thorough study of mass media and its impact and
relevance for India. The authors have made serious and sincere effort to
incorporate all the key elements of mass
Book Specifications
ISBN-13 9788182207431
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Publishing Date 2016
Total Pages 1134