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Book Summary
About the Book: This is Marketing
Over the past quarter century, Seth Godin has taught and inspired millions of
entrepreneurs, marketers, leaders and fans from all walks of life, via his blog,
online courses, lectures and bestselling books. He is the inventor of countless
ideas and phrases that have made their way into mainstream business language,
from Permission Marketing to Purple Cow to Tribes to the Dip. Now, for the first
time, Godin offers the core of his marketing wisdom in one accessible, timeless
package. At the heart of his approach is a big idea: Great marketers dont use
consumers to solve their companys problem; they use
- ISBN-13
- 9780241370148
- Language
- English
- Binding
- Paper Back
- Publisher
- Portfolio Penguin
- Publishing Date
- 2018-11-27
- Product Edition
- 1
This Is Marketing : You Cannot Be Seen Until You Learn To See
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Product Specifications
Book Summary
About the Book: This is Marketing
Over the past quarter century, Seth Godin has taught and inspired millions of
entrepreneurs, marketers, leaders and fans from all walks of life, via his blog,
online courses, lectures and bestselling books. He is the inventor of countless
ideas and phrases that have made their way into mainstream business language,
from Permission Marketing to Purple Cow to Tribes to the Dip. Now, for the first
time, Godin offers the core of his marketing wisdom in one accessible, timeless
package. At the heart of his approach is a big idea: Great marketers dont use
consumers to solve their companys problem; they use
Book Specifications
- ISBN-13
- 9780241370148
- Language
- English
- Binding
- Paper Back
- Publisher
- Portfolio Penguin
- Publishing Date
- 2018-11-27
- Product Edition
- 1