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Marketing Of Services Quality Dimensions
by Garima Gupta (Author),
New Century Publications (Publisher)
Product Specifications
Book Description
About the Book: Marketing of Services Quality Dimensions
The commercial market for services is huge and is expanding worldwide. In India,
the services sector accounts for the largest share of the Gross Domestic
Product. In fact, it is the growth performance of the services sector which is
sustaining the overall growth of the Indian economy in the face of a stagnating
agricultural sector. In the wake of the liberalization and openness policies of
the Indian government, the marketing of services has become highly competitive.
The focus of service providers has shifted from internal performance to external
factors, such as customers satisfaction. Resultantly, the quality of the
services provided
Book Specifications
ISBN-13 9788177082562
Language English
Binding Hard Bound
Publisher New Century Publications
Publishing Date 2011-01-03
Product Edition 1