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Marketing of Services
by Jaspreet Kaur, Deepti Wadera (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Marketing of Services
This book deals with the intangibility, perishability and inseparability of the
services and also delineate and discuss the important features such as the
quality aspects of services marketing, gap theory of services marketing, demand
and capacity alignment of services marketing, services pricing and services
promotion with the major emphasis on the management of the human aspects of
services marketing...
Book Specifications
ISBN-13 9788182205550
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Publishing Date 2013
Total Pages 245