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Book Summary
About the Book: Marketing of Services
This book deals with the intangibility, perishability and inseparability of the
services and also delineate and discuss the important features such as the
quality aspects of services marketing, gap theory of services marketing, demand
and capacity alignment of services marketing, services pricing and services
promotion with the major emphasis on the management of the human aspects of
services marketing...
- ISBN-13
- 9788182205550
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Publishing Date
- 2013
- Total Pages
- 245
Marketing of Services
by Jaspreet Kaur, Deepti Wadera (Author),
Global Vision Publishing House (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Marketing of Services
This book deals with the intangibility, perishability and inseparability of the
services and also delineate and discuss the important features such as the
quality aspects of services marketing, gap theory of services marketing, demand
and capacity alignment of services marketing, services pricing and services
promotion with the major emphasis on the management of the human aspects of
services marketing...
Book Specifications
- ISBN-13
- 9788182205550
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Publishing Date
- 2013
- Total Pages
- 245