₹281
₹295
(5% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Marketing Your Service Business
by Ian Ruskin Brown (Author),
Viva Books Private Limited (Publisher)
Product Specifications
Book Description
The service sector accounts for around 70% of the gross domestic product (GDP)
in the developed world but surprisingly little has been written about the
different techniques required to market services successfully.
Services and service products are essentially different from goods - and require
a fundamentally different marketing approach. Compared to goods, services are
more intangible, performance-oriented, closely tied to people and relationships.
Traditional marketing theories no longer make total sense.
In business-to- business markets services are not confined to the service
sector, if in reality they ever were; they are widely used by many firms in the
goods sector to build value for the customer and
Book Specifications
ISBN-13 9788130903422
Language English
Binding Paper Back
Publisher Viva Books Private Limited
Publishing Date 2007
Product Edition 1