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Book Summary
The service sector accounts for around 70% of the gross domestic product (GDP)
in the developed world but surprisingly little has been written about the
different techniques required to market services successfully.
Services and service products are essentially different from goods - and require
a fundamentally different marketing approach. Compared to goods, services are
more intangible, performance-oriented, closely tied to people and relationships.
Traditional marketing theories no longer make total sense.
In business-to- business markets services are not confined to the service
sector, if in reality they ever were; they are widely used by many firms in the
goods sector to build value for the customer and
- ISBN-13
- 9788130903422
- Language
- English
- Binding
- Paper Back
- Publisher
- Viva Books Private Limited
- Publishing Date
- 2007
- Product Edition
- 1
Marketing Your Service Business
by Ian Ruskin Brown (Author),
Viva Books Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹407₹435You save ₹28
Product Specifications
Book Summary
The service sector accounts for around 70% of the gross domestic product (GDP)
in the developed world but surprisingly little has been written about the
different techniques required to market services successfully.
Services and service products are essentially different from goods - and require
a fundamentally different marketing approach. Compared to goods, services are
more intangible, performance-oriented, closely tied to people and relationships.
Traditional marketing theories no longer make total sense.
In business-to- business markets services are not confined to the service
sector, if in reality they ever were; they are widely used by many firms in the
goods sector to build value for the customer and
Book Specifications
- ISBN-13
- 9788130903422
- Language
- English
- Binding
- Paper Back
- Publisher
- Viva Books Private Limited
- Publishing Date
- 2007
- Product Edition
- 1