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Book Summary
How is the marketing process managed in companies across the world? And how can
it be improved? Marketing Revolution answers these questions and more by drawing
on international research and analysis from leading consultants, academics and
practitioners, and from the authors' insight into the revolutionary marketing
practices of the global giant, IBM.
This compelling book encourages managers to think about their marketing
environment in a totally new and revolutionary way and shows readers how to
transform their marketing techniques. Marketing Revolution includes •
international case studies and practical advice • radical new business tools
designed to deliver real value • advice on how to re-architect, re-engineer or
even
- ISBN-13
- 9780749447762
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2006
- Product Edition
- 1
Marketing Revolution
Frequently bought together
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Product Specifications
Book Summary
How is the marketing process managed in companies across the world? And how can
it be improved? Marketing Revolution answers these questions and more by drawing
on international research and analysis from leading consultants, academics and
practitioners, and from the authors' insight into the revolutionary marketing
practices of the global giant, IBM.
This compelling book encourages managers to think about their marketing
environment in a totally new and revolutionary way and shows readers how to
transform their marketing techniques. Marketing Revolution includes •
international case studies and practical advice • radical new business tools
designed to deliver real value • advice on how to re-architect, re-engineer or
even
Book Specifications
- ISBN-13
- 9780749447762
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2006
- Product Edition
- 1