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Marketing Revolution
Kogan Page (Publisher)
Product Specifications
Book Description
How is the marketing process managed in companies across the world? And how can
it be improved? Marketing Revolution answers these questions and more by drawing
on international research and analysis from leading consultants, academics and
practitioners, and from the authors' insight into the revolutionary marketing
practices of the global giant, IBM.
This compelling book encourages managers to think about their marketing
environment in a totally new and revolutionary way and shows readers how to
transform their marketing techniques. Marketing Revolution includes •
international case studies and practical advice • radical new business tools
designed to deliver real value • advice on how to re-architect, re-engineer or
even
Book Specifications
ISBN-13 9780749447762
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2006
Product Edition 1