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Marketing Research
by Carl Mcdaniel, Roger Gates (Author),
Wiley India Pvt.Ltd (Publisher)
Product Specifications
Book Description
About the Book: MARKETING RESEARCH, 8TH ED
Marketing Research focuses on concepts that marketing professionals are most
likely to use in the field. In order to make the concepts more relevant, the
eighth edition includes more examples and mini-cases of contemporary companies.
It presents marketing research through the eyes of a manager using and
purchasing research information while also covering quantitative methods. New
real-world examples including opening vignettes for each chapter and boxed
inserts are included to provide relevant material from the popular press.
End-of-chapter cases and mini cases help readers synthesize chapter concepts by
focusing on real marketing research problems and real companies. New examples
based on products
Book Specifications
ISBN-13 9788126529353
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2011
Product Edition 8