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Marketing Research: An Introductory Approach
by Sabihuddin Kidwai (Author),
Viva Books-Originals (Publisher)
Product Specifications
Book Description
About the Book: Marketing Research: An Introductory Approach
For those who want to refresh their knowledge and skills through simple and
easy-to-understand theory, or for those individuals or organisations who want to
embark upon the marketing research introductory journey, this book is
invaluable. A clear explanation of fundamental aspects with excellent examples
and well-documented theory make Marketing Research: An Introductory Approach a
must read.
This book is to the point and illustrates the concepts of market and marketing
research in a clear and concise manner.The information is sourced from authors
own notes and a number of other different sources, which will help the students
to
Book Specifications
ISBN-13 9789387925083
Language English
Binding Paper Back
Publisher Viva Books-Originals
Publishing Date 2018
Total Pages 128