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Marketing Research An Integrated Approach
by Alan Wilson (Author),
Pearson Education Limited (Publisher)
Product Specifications
Book Description
About the Book: Marketing Research:An Integrated Approach: 3rd Edition
Marketing Research: An Integrated Approach, Third Edition, is invaluable for
anyone studying marketing research at a degree or diploma level. The author is
the lead examiner for modules in the professional qualifications of the Market
Research Society and the Chartered Institute of Marketing, and the content of
the book has been developed to fully support the Chartered Institute of
Marketings Marketing Information and Research Professional Certificate module
and The Market Research Societys Principles of Market and Social Research and
Information Diploma module. The book places research in the bigger picture of
marketing and demonstrates how an understanding of marketing
Book Specifications
ISBN-13 9789332535572
Language English
Binding Paper Back
Publisher Pearson Education Limited
Publishing Date 2014
Product Edition 3