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Product Specifications
Book Description
About the Book: Marketing Research, 10th Ed
Marketers now have the opportunity to invest in more data research and take
advantage of social networking. The new tenth edition will show them how to
utilize these techniques to compliment traditional methods. New co-author Robert
Leone adds his expertise on the role of marketing intelligence today. The book
focuses on international market research and incorporates new case studies to
present the latest information in the field. Marketers will also be able to
access the books Web site for a list of readings, links to other key sites,
sample datasets for analysis, and practice questions after each chapter.
Specail features
Book Specifications
ISBN-13 9788126531189
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2014
Product Edition 10