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Book Summary
About the Book: Marketing Research, 10th Ed
Marketers now have the opportunity to invest in more data research and take
advantage of social networking. The new tenth edition will show them how to
utilize these techniques to compliment traditional methods. New co-author Robert
Leone adds his expertise on the role of marketing intelligence today. The book
focuses on international market research and incorporates new case studies to
present the latest information in the field. Marketers will also be able to
access the books Web site for a list of readings, links to other key sites,
sample datasets for analysis, and practice questions after each chapter.
Specail features
- ISBN-13
- 9788126531189
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2014
- Product Edition
- 10
Marketing Research
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Product Specifications
Book Summary
About the Book: Marketing Research, 10th Ed
Marketers now have the opportunity to invest in more data research and take
advantage of social networking. The new tenth edition will show them how to
utilize these techniques to compliment traditional methods. New co-author Robert
Leone adds his expertise on the role of marketing intelligence today. The book
focuses on international market research and incorporates new case studies to
present the latest information in the field. Marketers will also be able to
access the books Web site for a list of readings, links to other key sites,
sample datasets for analysis, and practice questions after each chapter.
Specail features
Book Specifications
- ISBN-13
- 9788126531189
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2014
- Product Edition
- 10