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Marketing Research
by Alan Wilson (Author),
Palgr Mac (Publisher)
Product Specifications
Book Description
About the Book: Marketing Research
This core textbook provides students with a concise and user-friendly overview
of the marketing research process, taking a refreshingly non-technical approach.
The goal of this focused text is to equip students with the skills needed to
interpret and implement the outcomes of such research to effectuate meaningful
change. Keeping digital data and internet research at its heart, Marketing
Research details the main stages of the research process, covering both
quantitative and qualitative methods and offers a plethora of case studies and
examples.
Now in its fourth edition, this popular and accessible textbook is ideal for use
on marketing research courses at diploma, undergraduate,
Book Specifications
ISBN-13 9781352001112
Language English
Binding Paper Back
Publisher Palgr Mac
Publishing Date 2018-10-30
Total Pages 385