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Marketing Research: 13th Edition (An Indian Adaptation)
Wiley (Publisher)
Product Specifications
Book Description
About the Book: Marketing Research: 13th Edition (An Indian Adaptation)
Marketing Research, 13th Edition, offers a clear and practical introduction to
marketing research, with a strong focus on methodologies and the role of market
research in strategic decision-making. Using a macro-micro-macro framework, it
begins with a strategic overview, delves into detailed methodologies, and
concludes with real-world applications. Step-by-step coverage of current
practices and advanced techniques equips students with the critical thinking and
decision-making skills needed in todays dynamic business environment. This
edition bridges theory and practice through contextual analysis and
application-based learning rooted in Indias evolving market landscape.
About the Author: V. Kumar, Robert P. Leone, David A. Aaker,
Book Specifications
ISBN-13 9789370605473
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 2025-08
Total Pages 768