MRP: ₹1125
₹974
₹ 151 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 925Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 877Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Marketing Research: 13th Edition (An Indian Adaptation)
Marketing Research, 13th Edition, offers a clear and practical introduction to
marketing research, with a strong focus on methodologies and the role of market
research in strategic decision-making. Using a macro-micro-macro framework, it
begins with a strategic overview, delves into detailed methodologies, and
concludes with real-world applications. Step-by-step coverage of current
practices and advanced techniques equips students with the critical thinking and
decision-making skills needed in todays dynamic business environment. This
edition bridges theory and practice through contextual analysis and
application-based learning rooted in Indias evolving market landscape.
About the Author: V. Kumar, Robert P. Leone, David A. Aaker,
- ISBN-13
- 9789370605473
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2025-08
- Total Pages
- 768
Marketing Research: 13th Edition (An Indian Adaptation)
Frequently bought together
Total for 3 items₹1100₹1265You save ₹165
Product Specifications
Book Summary
About the Book: Marketing Research: 13th Edition (An Indian Adaptation)
Marketing Research, 13th Edition, offers a clear and practical introduction to
marketing research, with a strong focus on methodologies and the role of market
research in strategic decision-making. Using a macro-micro-macro framework, it
begins with a strategic overview, delves into detailed methodologies, and
concludes with real-world applications. Step-by-step coverage of current
practices and advanced techniques equips students with the critical thinking and
decision-making skills needed in todays dynamic business environment. This
edition bridges theory and practice through contextual analysis and
application-based learning rooted in Indias evolving market landscape.
About the Author: V. Kumar, Robert P. Leone, David A. Aaker,
Book Specifications
- ISBN-13
- 9789370605473
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2025-08
- Total Pages
- 768