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Book Summary
About the Book: Marketing Research: 11th Edition ISV
Marketers now have the opportunity to invest in more data research and take
advantage of social networking. The new eleventh edition shows them how to
utilize these techniques to compliment traditional methods. The book focuses on
international market research and incorporates new case studies to present the
latest information in the field. Marketers will also be able to access the books
Web site for a list of readings, links to other key sites, sample datasets for
analysis and practice questions after each chapter.
About the Author: David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
David Aaker
- ISBN-13
- 9788126563531
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2016-08
- Product Edition
- 11
- Total Pages
- 664
Marketing Research
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Product Specifications
Book Summary
About the Book: Marketing Research: 11th Edition ISV
Marketers now have the opportunity to invest in more data research and take
advantage of social networking. The new eleventh edition shows them how to
utilize these techniques to compliment traditional methods. The book focuses on
international market research and incorporates new case studies to present the
latest information in the field. Marketers will also be able to access the books
Web site for a list of readings, links to other key sites, sample datasets for
analysis and practice questions after each chapter.
About the Author: David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
David Aaker
Book Specifications
- ISBN-13
- 9788126563531
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India Pvt.Ltd
- Publishing Date
- 2016-08
- Product Edition
- 11
- Total Pages
- 664