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Product Specifications
Book Summary
About the Book: Marketing Mixology: Four Essential Ingredients for Marketing
Success
CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.
Consumer preferences shift in a heartbeat these days. Get fighting fit and stay
ahead of the curve with Marketing Mixology, your essential toolkit for
navigating the dynamic marketscape. Expert brand coach and advertising/marketing
veteran Ambi Parameswaran distils the four core skills you need to
thrive—understanding consumers, brand building, negotiation and selling, and
communication—offering practical insights and new-age wisdom for both seasoned
professionals and aspiring marketers.
Master the art of agile marketing, turbocharge your career and make your brand
relevant in a world that never stops changing.
About
ISBN-13
9789360453220
Language
English
Binding
Paper Back
Publisher
Westland Business
Publishing Date
2025-05-19
Product Edition
1
Total Pages
172
Marketing Mixology : Four Essential Ingredients For Marketing Success
About the Book: Marketing Mixology: Four Essential Ingredients for Marketing
Success
CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.
Consumer preferences shift in a heartbeat these days. Get fighting fit and stay
ahead of the curve with Marketing Mixology, your essential toolkit for
navigating the dynamic marketscape. Expert brand coach and advertising/marketing
veteran Ambi Parameswaran distils the four core skills you need to
thrive—understanding consumers, brand building, negotiation and selling, and
communication—offering practical insights and new-age wisdom for both seasoned
professionals and aspiring marketers.
Master the art of agile marketing, turbocharge your career and make your brand
relevant in a world that never stops changing.
About