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Marketing Mixology : Four Essential Ingredients For Marketing Success
by Ambi Parameswaran (Author),
Westland Business (Publisher)
Product Specifications
Book Description
About the Book: Marketing Mixology: Four Essential Ingredients for Marketing
Success
CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.
Consumer preferences shift in a heartbeat these days. Get fighting fit and stay
ahead of the curve with Marketing Mixology, your essential toolkit for
navigating the dynamic marketscape. Expert brand coach and advertising/marketing
veteran Ambi Parameswaran distils the four core skills you need to
thrive—understanding consumers, brand building, negotiation and selling, and
communication—offering practical insights and new-age wisdom for both seasoned
professionals and aspiring marketers.
Master the art of agile marketing, turbocharge your career and make your brand
relevant in a world that never stops changing.
About
Book Specifications
ISBN-13 9789360453220
Language English
Binding Paper Back
Publisher Westland Business
Publishing Date 2025-05-19
Product Edition 1
Total Pages 172