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Marketing Management
by Satinder Kumar, Manoj Bansal (Author),
Astral International (Publisher)
Product Specifications
Book Description
About the Book: Marketing Management
Marketing orientation is an essential for the success of business organisation,
as marketing has become cumbersome in competitive era. Fundamental understanding
of marketing principals and marketing techniques help the business organisation
to have the consumer acceptance and loyalty profitably. Understanding of
marketing is also essential for the consumer to take right buying decision at
right time. The present book is a sincere effort to provide through
understanding of conceptual base of marketing to the readers. It covers a wide
range of topics relevant to marketing and promotion of products. It focuses on
the importance of marketing for the marketers. Depending upon the
Book Specifications
ISBN-13 9789389719994
Language English
Binding Paper Back
Publisher Astral International
Publishing Date 2021
Total Pages 351