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Book Summary
About the Book: Marketing Management
This book has been primarily written to meet the needs of various students
pursuing MBA /PGDBM/PGDM or other Management courses from different Indian
universities. Therefore, the contents of the book are lucid and written in a
language that is simple yet interesting. Most of the concepts have been
explained with appropriate examples, cases and exercises. Though meant for
students specifically, this book however, has its content so rich, covering
almost every issue related to marketing, that even academicians and
practitioners would find it extremely useful and would benefit immensely by
using it as a reference book.
- ISBN-13
- 9789381695357
- Language
- English
- Binding
- Paper Back
- Publisher
- Global Academic Publishers & Distri
- Publishing Date
- 2015
- Product Edition
- 1
Marketing Managment
by Pankaj Madan, Amit Mittal (Author),
Global Academic Publishers & Distri (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹450₹520You save ₹70
Product Specifications
Book Summary
About the Book: Marketing Management
This book has been primarily written to meet the needs of various students
pursuing MBA /PGDBM/PGDM or other Management courses from different Indian
universities. Therefore, the contents of the book are lucid and written in a
language that is simple yet interesting. Most of the concepts have been
explained with appropriate examples, cases and exercises. Though meant for
students specifically, this book however, has its content so rich, covering
almost every issue related to marketing, that even academicians and
practitioners would find it extremely useful and would benefit immensely by
using it as a reference book.
Book Specifications
- ISBN-13
- 9789381695357
- Language
- English
- Binding
- Paper Back
- Publisher
- Global Academic Publishers & Distri
- Publishing Date
- 2015
- Product Edition
- 1