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Marketing Managment
by Pankaj Madan, Amit Mittal (Author),
Global Academic Publishers & Distri (Publisher)
Product Specifications
Book Description
About the Book: Marketing Management
This book has been primarily written to meet the needs of various students
pursuing MBA /PGDBM/PGDM or other Management courses from different Indian
universities. Therefore, the contents of the book are lucid and written in a
language that is simple yet interesting. Most of the concepts have been
explained with appropriate examples, cases and exercises. Though meant for
students specifically, this book however, has its content so rich, covering
almost every issue related to marketing, that even academicians and
practitioners would find it extremely useful and would benefit immensely by
using it as a reference book.
Book Specifications
ISBN-13 9789381695357
Language English
Binding Paper Back
Publisher Global Academic Publishers & Distri
Publishing Date 2015
Product Edition 1