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Book Summary
The book is primarily intended for use in college and university courses in the
disciplines of Management, Commerce and Business Studies. It is an invaluable
core text for MBA and postgraduate students in management institutes and handy
reference source for marketing managers. Besides the most effective marketing
concepts, principles and techniques in current use, you will find in the book
the words of advice from some of the most eminent business experts, and
practical tips for dealing with marketing problems and issues in the most of the
key areas, to help you to master the art of effective management and to achieve
success in career.Contents: Marketing Management-Nature
- ISBN-13
- 9788120417380
- Language
- English
- Binding
- Paper Back
- Publisher
- Oxford & Ibh Publishing Co Pvt Ltd
- Publishing Date
- 2009-03-30
- Product Edition
- 1
- Total Pages
- 494
Marketing Management Fundamentals & Practices
by Sk Kapur (Author),
Oxford & Ibh Publishing Co Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹554₹590You save ₹36
Product Specifications
Book Summary
The book is primarily intended for use in college and university courses in the
disciplines of Management, Commerce and Business Studies. It is an invaluable
core text for MBA and postgraduate students in management institutes and handy
reference source for marketing managers. Besides the most effective marketing
concepts, principles and techniques in current use, you will find in the book
the words of advice from some of the most eminent business experts, and
practical tips for dealing with marketing problems and issues in the most of the
key areas, to help you to master the art of effective management and to achieve
success in career.Contents: Marketing Management-Nature
Book Specifications
- ISBN-13
- 9788120417380
- Language
- English
- Binding
- Paper Back
- Publisher
- Oxford & Ibh Publishing Co Pvt Ltd
- Publishing Date
- 2009-03-30
- Product Edition
- 1
- Total Pages
- 494