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Book Summary
About the Book: Marketing Management
Marketing Management covers the syllabi prescribed by various Universities and
Management Institutions in India on marketing and sales management. It makes a
wide discussion on the topics under marketing management, such as Modern Concept
of Marketing; Marketing System and Marketing Process; Marketing Planning and
Management; Marketing Decision and Environment; Responsibilities of the
Marketing Manager; Marketing Research and Market Segmentation; Marketing
Information System; Buyer Behaviour and Buying Motives; Product, Product Mix,
and Product Cycle; Product Planning and Development; Product Identification;
Pricing Policies and Strategies; Cooperative Marketing; Advertising and
Advertising Agency; Evaluating Marketing Performance; Marketing Central and
Marketing Audit; Agricultural Marketing in India; Stock Exchanges; Market
- ISBN-13
- 9788126933273
- Language
- English
- Binding
- Hard Bound
- Publisher
- Atlantic
- Publishing Date
- 1998
- Total Pages
- 692
Marketing Management
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Product Specifications
Book Summary
About the Book: Marketing Management
Marketing Management covers the syllabi prescribed by various Universities and
Management Institutions in India on marketing and sales management. It makes a
wide discussion on the topics under marketing management, such as Modern Concept
of Marketing; Marketing System and Marketing Process; Marketing Planning and
Management; Marketing Decision and Environment; Responsibilities of the
Marketing Manager; Marketing Research and Market Segmentation; Marketing
Information System; Buyer Behaviour and Buying Motives; Product, Product Mix,
and Product Cycle; Product Planning and Development; Product Identification;
Pricing Policies and Strategies; Cooperative Marketing; Advertising and
Advertising Agency; Evaluating Marketing Performance; Marketing Central and
Marketing Audit; Agricultural Marketing in India; Stock Exchanges; Market
Book Specifications
- ISBN-13
- 9788126933273
- Language
- English
- Binding
- Hard Bound
- Publisher
- Atlantic
- Publishing Date
- 1998
- Total Pages
- 692