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Marketing Management
by Arun Kumar, Rachana Sharma (Author),
Atlantic (Publisher)
Product Specifications
Book Description
About the Book: Marketing Management
Marketing Management covers the syllabi prescribed by various Universities and
Management Institutions in India on marketing and sales management. It makes a
wide discussion on the topics under marketing management, such as Modern Concept
of Marketing; Marketing System and Marketing Process; Marketing Planning and
Management; Marketing Decision and Environment; Responsibilities of the
Marketing Manager; Marketing Research and Market Segmentation; Marketing
Information System; Buyer Behaviour and Buying Motives; Product, Product Mix,
and Product Cycle; Product Planning and Development; Product Identification;
Pricing Policies and Strategies; Cooperative Marketing; Advertising and
Advertising Agency; Evaluating Marketing Performance; Marketing Central and
Marketing Audit; Agricultural Marketing in India; Stock Exchanges; Market
Book Specifications
ISBN-13 9788126933273
Language English
Binding Hard Bound
Publisher Atlantic
Publishing Date 1998
Total Pages 692