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Book Summary
About the Book: Marketing Management
This book gives emphasis on the latest trends and developments in marketing with
stress on the significance of communication between marketing an all the other
fields of the business. It introduces successful tactical market planning, and
gives examples of market focused, original and customer-drive action. It focuses
on customer relationship management, bran building, optional market channels, an
international marketing. Topics included are customer satisfaction, strategic
planning, consumer markets and behaviour, corn petition dealing, strategies and
programmes and managing the sales force.
- ISBN-13
- 9789380222097
- Language
- English
- Binding
- Hard Bound
- Publisher
- Gennext Publication
- Publishing Date
- 2010
- Product Edition
- 1
Marketing Management
Frequently bought together
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Product Specifications
Book Summary
About the Book: Marketing Management
This book gives emphasis on the latest trends and developments in marketing with
stress on the significance of communication between marketing an all the other
fields of the business. It introduces successful tactical market planning, and
gives examples of market focused, original and customer-drive action. It focuses
on customer relationship management, bran building, optional market channels, an
international marketing. Topics included are customer satisfaction, strategic
planning, consumer markets and behaviour, corn petition dealing, strategies and
programmes and managing the sales force.
Book Specifications
- ISBN-13
- 9789380222097
- Language
- English
- Binding
- Hard Bound
- Publisher
- Gennext Publication
- Publishing Date
- 2010
- Product Edition
- 1