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Marketing Management
by Amar Jyoti (Author),
Gennext Publication (Publisher)
Product Specifications
Book Description
About the Book: Marketing Management
This book gives emphasis on the latest trends and developments in marketing with
stress on the significance of communication between marketing an all the other
fields of the business. It introduces successful tactical market planning, and
gives examples of market focused, original and customer-drive action. It focuses
on customer relationship management, bran building, optional market channels, an
international marketing. Topics included are customer satisfaction, strategic
planning, consumer markets and behaviour, corn petition dealing, strategies and
programmes and managing the sales force.
Book Specifications
ISBN-13 9789380222097
Language English
Binding Hard Bound
Publisher Gennext Publication
Publishing Date 2010
Product Edition 1