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Book Summary
This book gives emphasis on the latest trends and developments in marketing with
stress on the significance of communication between marketing an all the other
fields of the business. It introduces successful tactical market planning, and
gives examples of market focused, original and customer-drive action. It focuses
on customer relationship management, bran building, optional market channels, an
international marketing. Topics included are customer satisfaction, strategic
planning, consumer markets and behaviour, corn petition dealing, strategies and
programmes and managing the sales force.
- ISBN-13
- 9788190867597
- Language
- English
- Binding
- Paper Back
- Publisher
- GenNext Publication
- Total Pages
- 319
Marketing Management
Frequently bought together
Total for 3 items₹306₹320You save ₹14
Product Specifications
Book Summary
This book gives emphasis on the latest trends and developments in marketing with
stress on the significance of communication between marketing an all the other
fields of the business. It introduces successful tactical market planning, and
gives examples of market focused, original and customer-drive action. It focuses
on customer relationship management, bran building, optional market channels, an
international marketing. Topics included are customer satisfaction, strategic
planning, consumer markets and behaviour, corn petition dealing, strategies and
programmes and managing the sales force.
Book Specifications
- ISBN-13
- 9788190867597
- Language
- English
- Binding
- Paper Back
- Publisher
- GenNext Publication
- Total Pages
- 319