About the Book: Marketing Made Simple
Based on Building a StoryBrand by New York Times bestselling author Don Miller,
this checklist is a strategic and actionable guide to applying the StoryBrand
framework to any brand and an essential part of any marketing professionals tool
kit.
Every day, brands lose millions of dollars simply because they do not have a
clear message that tells consumers who they are and what value they will add to
their customers lives. To solve this dilemma, Don Miller wrote Building a
StoryBrand, which has become the quintessential guide for anyone looking to
craft or strengthen their brands message.