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Marketing An Introduction
by Gary Armstrong, Philip Kotler (Author),
Pearson Education Limited (Publisher)
Product Specifications
Book Description
About the Book: Marketing An Introduction
An Introduction to the World of Marketing Using a Proven, Practical, and
Engaging Approach, Marketing: An Introduction shows students how customer
value—creating it and capturing it—drives every effective marketing strategy.
Using an organization and learning design that includes real-world examples and
information that help bring marketing to life, the text gives readers everything
they need to know about marketing in an effective and engaging total learning
package.
The Thirteenth Edition reflects the latest trends in marketing, including new
coverage on online, social media, mobile, and other digital technologies,
leaving students with a richer understanding of basic marketing concepts,
strategies, and practices.
Book Specifications
ISBN-13 9789332584471
Language English
Binding Paper Back
Publisher Pearson Education Limited
Publishing Date 2017
Product Edition 13
Total Pages 672