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Book Summary
Designed specifically with the hospitality and travel student in mind, this text
provides practical examples and applications that illustrate the major decisions
marketing managers face in their efforts to balance objectives and resources
against needs and opportunities in the global market.
- ISBN-13
- 9780133956252
- Language
- English
- Binding
- Hard Bound
- Publisher
- Prentice Hall College Div
- Publishing Date
- 1995-12
- Product Edition
- 1st
- Total Pages
- 704
Marketing for Hospitality and Tourism
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Product Specifications
Book Summary
Designed specifically with the hospitality and travel student in mind, this text
provides practical examples and applications that illustrate the major decisions
marketing managers face in their efforts to balance objectives and resources
against needs and opportunities in the global market.
Book Specifications
- ISBN-13
- 9780133956252
- Language
- English
- Binding
- Hard Bound
- Publisher
- Prentice Hall College Div
- Publishing Date
- 1995-12
- Product Edition
- 1st
- Total Pages
- 704