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Marketing for Hospitality and Tourism
Prentice Hall College Div (Publisher)
Product Specifications
Book Description
Designed specifically with the hospitality and travel student in mind, this text
provides practical examples and applications that illustrate the major decisions
marketing managers face in their efforts to balance objectives and resources
against needs and opportunities in the global market.
Book Specifications
ISBN-13 9780133956252
Language English
Binding Hard Bound
Publisher Prentice Hall College Div
Publishing Date 1995-12
Product Edition 1st
Total Pages 704