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Book Summary
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
The most widely used Hospitality marketing text—comprehensive and innovative,
managerial and practical, state-of-the-art and real-world. Easy-to-read and
user-friendly, it provides examples and applications that illustrate the major
decisions hospitality marketing managers face in their efforts to balance
objectives and resources against needs and opportunities in today's global
marketplace. Real-world in focus, it reflects the authors' rich combination of
both teaching and international consulting experience in the hospitality and
travel industries. An abundance of real-world examples and cases and
experiential and internet exercises give students extraordinary insight into
marketing situations they will actually encounter on the job.
For Sale in
- ISBN-13
- 9788131722244
- Language
- English
- Binding
- Paper Back
- Publisher
- Pearson Education
- Publishing Date
- 2008-01-01
- Product Edition
- 4th Edition
- Total Pages
- 960
Marketing For Hospitality And Tourism, 4/E
Frequently bought together
Total for 3 items₹734₹780You save ₹46
Product Specifications
Book Summary
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
The most widely used Hospitality marketing text—comprehensive and innovative,
managerial and practical, state-of-the-art and real-world. Easy-to-read and
user-friendly, it provides examples and applications that illustrate the major
decisions hospitality marketing managers face in their efforts to balance
objectives and resources against needs and opportunities in today's global
marketplace. Real-world in focus, it reflects the authors' rich combination of
both teaching and international consulting experience in the hospitality and
travel industries. An abundance of real-world examples and cases and
experiential and internet exercises give students extraordinary insight into
marketing situations they will actually encounter on the job.
For Sale in
Book Specifications
- ISBN-13
- 9788131722244
- Language
- English
- Binding
- Paper Back
- Publisher
- Pearson Education
- Publishing Date
- 2008-01-01
- Product Edition
- 4th Edition
- Total Pages
- 960