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Book Summary
The book links two very important functional areas-marketing and finance.
Written in simple language and divided into six chapters i.e.-Marketing: The
Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost
Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for
Marketing Personnel. The book will prove a ready reference to marketer of
financial matters.
- ISBN-13
- 9788174790101
- Language
- English
- Binding
- Hard Bound
- Publisher
- Daya Publishing House
- Publishing Date
- 1997-12-31
- Product Edition
- First Edition
Marketing: A Financial Approach
Frequently bought together
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Product Specifications
Book Summary
The book links two very important functional areas-marketing and finance.
Written in simple language and divided into six chapters i.e.-Marketing: The
Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost
Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for
Marketing Personnel. The book will prove a ready reference to marketer of
financial matters.
Book Specifications
- ISBN-13
- 9788174790101
- Language
- English
- Binding
- Hard Bound
- Publisher
- Daya Publishing House
- Publishing Date
- 1997-12-31
- Product Edition
- First Edition