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Marketing: A Financial Approach
Daya Publishing House (Publisher)
Product Specifications
Book Description
The book links two very important functional areas-marketing and finance.
Written in simple language and divided into six chapters i.e.-Marketing: The
Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost
Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for
Marketing Personnel. The book will prove a ready reference to marketer of
financial matters.
Book Specifications
ISBN-13 9788174790101
Language English
Binding Hard Bound
Publisher Daya Publishing House
Publishing Date 1997-12-31
Product Edition First Edition