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Book Summary
M: MARKETING is the newest Principles of Marketing textbook on the market, and
was created with students' and professors' needs in mind. The content is the
same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are
combined. Students receive a cost-effective, easy to read text complete with
study resources (both print and online) to help them review for tests and apply
chapter concepts. Professors receive a text that contains all the pertinent
information we know they cover in Principles of Marketing - yet in a more
condensed format that is easier for students to cover. It also contains gradable
online assignments
- ISBN-13
- 9780071285469
- Language
- English
- Binding
- Paper Back
- Publisher
- McGraw-Hill Medical Publishing
- Publishing Date
- 2010-04
- Product Edition
- 2nd
Marketing
by Dhruv Grewal (Author),
McGraw-Hill Medical Publishing (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
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Product Specifications
Book Summary
M: MARKETING is the newest Principles of Marketing textbook on the market, and
was created with students' and professors' needs in mind. The content is the
same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are
combined. Students receive a cost-effective, easy to read text complete with
study resources (both print and online) to help them review for tests and apply
chapter concepts. Professors receive a text that contains all the pertinent
information we know they cover in Principles of Marketing - yet in a more
condensed format that is easier for students to cover. It also contains gradable
online assignments
Book Specifications
- ISBN-13
- 9780071285469
- Language
- English
- Binding
- Paper Back
- Publisher
- McGraw-Hill Medical Publishing
- Publishing Date
- 2010-04
- Product Edition
- 2nd