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Marketing Concepts & Strategies
by William M Pride, Oc Ferrell (Author),
Wiley India Pvt.Ltd (Publisher)
Product Specifications
Book Description
The book on Marketing: Concepts and Strategies is having an in-depth case at the
end of each chapter which helps students to understand the application of
chapter concepts and a strategic case at the end of each part too. An
eye-catching new design formatting significantly enhances the text's visual
appeal and the communication of key ideas. Photos - as well as advertisements -
illustrate the real-world application of Chapter concepts. Each Chapter of this
book also contains a summary, important terms, discussion and review questions,
application questions, and internet exercises & resources. At the end,
appendices discuss marketing career opportunities, explore financial analysis in
marketing, and present a
Book Specifications
ISBN-13 9788177225204
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2009
Product Edition 12