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Marketing for Competitiveness: Asia to the World into Digital Consumers: In the Age of Digital Consumers
World Scientific Publishing Co (Publisher)
Product Specifications
Book Description
About the Book: Marketing for Competitiveness: Asia to the World into Digital
Consumers: In the Age of Digital Consumers
Asia is the most populated geographical region, with 50% of the worlds
inhabitants living there. Coupled that with the impressive economic growth rates
in many Asian countries, the region provides a very attractive and lucrative
market for many businesses, big and small and from all industries. In addition,
Asia is also a dynamic market that significantly grows with developments in
technology and digitalization. For example, a research by Google and Temasek
shows that Southeast Asia is the worlds fastest growing internet region. The
internet economy in Southeast Asia is
Book Specifications
ISBN-13 9789813201965
Language English
Binding Paper Back
Publisher World Scientific Publishing Co
Publishing Date 2017-01-01
Total Pages 250