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Book Summary
About the Book: Marketing 6.0: The Future Is Immersive
In Marketing 6.0, the celebrated promoter of the "Four Ps of Marketing, "
Philip Kotler, explains how marketers can use technology to address customers
needs and make a difference in the world. In a new age of metamarketing, this
book provides marketers with a way to integrate technological and business model
evolution with the dramatic shifts in consumer behavior that have happened in
the last decade. Readers will learn about:
The building blocks of metamarketing
Generation Z and Generation Alpha and the technologies they use daily.
How to tap into metaverses and extended
- ISBN-13
- 9789363866447
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India
- Publishing Date
- 2025-08
- Product Edition
- 1
- Total Pages
- 256
Marketing 6.0
by Philip Kotler, Hermawan Kartajaya (Author),
Wiley India (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹874₹1019You save ₹145
Product Specifications
Book Summary
About the Book: Marketing 6.0: The Future Is Immersive
In Marketing 6.0, the celebrated promoter of the "Four Ps of Marketing, "
Philip Kotler, explains how marketers can use technology to address customers
needs and make a difference in the world. In a new age of metamarketing, this
book provides marketers with a way to integrate technological and business model
evolution with the dramatic shifts in consumer behavior that have happened in
the last decade. Readers will learn about:
The building blocks of metamarketing
Generation Z and Generation Alpha and the technologies they use daily.
How to tap into metaverses and extended
Book Specifications
- ISBN-13
- 9789363866447
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley India
- Publishing Date
- 2025-08
- Product Edition
- 1
- Total Pages
- 256