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Marketing
by Dhruv Grewal, Michael Levy (Author),
Mcgraw Hill Education (Publisher)
Product Specifications
Book Description
About the Book: Marketing 5th Edition
Grewal/Levys Marketing is designed for todays social, mobile and digital student
population with an emphasis on how firms analyze, create, deliver, communicate
and capture value. Underscoring that even the best products and services will go
unsold if marketers cannot communicate their value, Marketing explores both
fundamentals and new marketing influencers and features comprehensive coverage
topics like social media and ethics integrated throughout a robust suite of
instructor resources and regularly updated Grewal/Levy author blog with content
tagged by chapter to help keep your classroom discussions current, fresh and
engaging.......
About the Author: Dhruv Grewal, Michael Levy
Dhruv Grewal Toyota Chair in Commerce and
Book Specifications
ISBN-13 9789353163402
Language English
Binding Paper Back
Publisher Mcgraw Hill Education
Publishing Date 2018-11
Product Edition 5
Total Pages 736