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Marketing, 2008 Edition
by O. C. Ferrell, William M. Pride (Author),
Cengage Learning (Publisher)
Product Specifications
Book Description
Engaging and motivating students with diverse backgrounds and varied interests
in marketing requires stimulating and effective teaching materials--and
Pride/Ferrell continues to be the resource of choice for instructors. Combining
contemporary coverage of marketing strategies and concepts with real-world
examples, Marketing's text and its outstanding suite of supplements supplies
students with the knowledge and decision-making skills needed to succeed in
today's competitive business environment. Using topical issues including
globalization, customer relationship management, supply chain management, and
the latest e-commerce models, the authors connect marketing to students'
personal lives. The latest edition features current data and examples, new
advertisements and photos, and a new design that lends a contemporary look and
feel
Book Specifications
ISBN-13 9780618799701
Language English
Binding Hard Bound
Publisher Cengage Learning
Publishing Date 2007-01
Product Edition 14th Edition
Total Pages 750