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Book Summary
Engaging and motivating students with diverse backgrounds and varied interests
in marketing requires stimulating and effective teaching materials--and
Pride/Ferrell continues to be the resource of choice for instructors. Combining
contemporary coverage of marketing strategies and concepts with real-world
examples, Marketing's text and its outstanding suite of supplements supplies
students with the knowledge and decision-making skills needed to succeed in
today's competitive business environment. Using topical issues including
globalization, customer relationship management, supply chain management, and
the latest e-commerce models, the authors connect marketing to students'
personal lives. The latest edition features current data and examples, new
advertisements and photos, and a new design that lends a contemporary look and
feel
- ISBN-13
- 9780618799701
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2007-01
- Product Edition
- 14th Edition
- Total Pages
- 750
Marketing, 2008 Edition
by O. C. Ferrell, William M. Pride (Author),
Cengage Learning (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹13219₹16827You save ₹3608
Product Specifications
Book Summary
Engaging and motivating students with diverse backgrounds and varied interests
in marketing requires stimulating and effective teaching materials--and
Pride/Ferrell continues to be the resource of choice for instructors. Combining
contemporary coverage of marketing strategies and concepts with real-world
examples, Marketing's text and its outstanding suite of supplements supplies
students with the knowledge and decision-making skills needed to succeed in
today's competitive business environment. Using topical issues including
globalization, customer relationship management, supply chain management, and
the latest e-commerce models, the authors connect marketing to students'
personal lives. The latest edition features current data and examples, new
advertisements and photos, and a new design that lends a contemporary look and
feel
Book Specifications
- ISBN-13
- 9780618799701
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2007-01
- Product Edition
- 14th Edition
- Total Pages
- 750