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The Market Research Toolbox: A Concise Guide For Beginners Second Edition
by Professor Edward F. Mcquarrie (Author),
Sage Publications, Inc (Publisher)
Product Specifications
Book Description
If you want to conduct market research, but feel you have little experience in
doing so, we have the ideal updated and revised resource for you Written in an
engaging and active style, the Second Edition of The Market Research Toolbox: A
Concise Guide for Beginners describes how to think of market research in the
context of making a business decision. The book begins by defining market
research and discussing some of the various techniques. It then goes on to
examine what objectives can be met by doing market research and the expected
payoffs. The Market Research Toolbox examines six traditional market research
techniques: - secondary research
Book Specifications
ISBN-13 9781412913195
Language English
Binding Paper Back
Publisher Sage Publications, Inc
Publishing Date 2005-06-15