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Book Summary
About the Book: How to Market Books
Over five editions, How to Market Books has established itself as the standard
text on marketing for both the publishing industry and the wider creative
economy. Industry professionals and students of Publishing Studies rely on the
techniques and tactics in this invaluable book.
With the publishing industry changing fast, and the marketing and selling of
content now delivered worldwide through technology, this much needed guide
highlights the critical role of the marketeer, and the strategies and techniques
at their disposal. The books approach is logical and calming; beginning with
marketing theory and moving into how this works in
- ISBN-13
- 9781138597259
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2019
- Total Pages
- 482
How to Market Books
by Alison Baverstock, Susannah Bowen (Author),
Routledge (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹5771₹7120You save ₹1349
Product Specifications
Book Summary
About the Book: How to Market Books
Over five editions, How to Market Books has established itself as the standard
text on marketing for both the publishing industry and the wider creative
economy. Industry professionals and students of Publishing Studies rely on the
techniques and tactics in this invaluable book.
With the publishing industry changing fast, and the marketing and selling of
content now delivered worldwide through technology, this much needed guide
highlights the critical role of the marketeer, and the strategies and techniques
at their disposal. The books approach is logical and calming; beginning with
marketing theory and moving into how this works in
Book Specifications
- ISBN-13
- 9781138597259
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2019
- Total Pages
- 482