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Book Summary
How to Market Books has for many years been the place to turn for professionals
in an industry charged with maximizing revenues and minimizing costs. In recent
years the selling and marketing of books has come under more and more pressure.
The industry has become dominated by the larger chains, new channels to market,
and new players such as supermarkets. This book provides answers for the
publishing professional whose job it is to market and sell books in today's
increasingly competitive bookselling environment. Whether you are a marketing or
sales director, manager or executive, How to Market Books shows you
best-practice ways to maximize marketing's return on
- ISBN-13
- 9780749454715
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2008
- Product Edition
- 4
How To Market Books
by Alison Baverstock (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹490₹535You save ₹45
Product Specifications
Book Summary
How to Market Books has for many years been the place to turn for professionals
in an industry charged with maximizing revenues and minimizing costs. In recent
years the selling and marketing of books has come under more and more pressure.
The industry has become dominated by the larger chains, new channels to market,
and new players such as supermarkets. This book provides answers for the
publishing professional whose job it is to market and sell books in today's
increasingly competitive bookselling environment. Whether you are a marketing or
sales director, manager or executive, How to Market Books shows you
best-practice ways to maximize marketing's return on
Book Specifications
- ISBN-13
- 9780749454715
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2008
- Product Edition
- 4