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Book Summary
In many industrial companies, strategic developments are predominantly based on
corporate marketing decisions with manufacturing being forced to react to these
at the back end of the process. "Manufacturing Strategy "demonstrates how
decisions over manufacturing should form part of the strategic direction of the
company as a whole. Based on the success of previous editions, the book has been
updated with new material, and will prove invaluable to students and
practitioners alike.
- ISBN-13
- 9780230520912
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2009-02-10
- Product Edition
- 3
- Total Pages
- 352
Manufacturing Operations Strategy Texts And Cases
Frequently bought together
Total for 3 items₹7520₹10480You save ₹2960
Product Specifications
Book Summary
In many industrial companies, strategic developments are predominantly based on
corporate marketing decisions with manufacturing being forced to react to these
at the back end of the process. "Manufacturing Strategy "demonstrates how
decisions over manufacturing should form part of the strategic direction of the
company as a whole. Based on the success of previous editions, the book has been
updated with new material, and will prove invaluable to students and
practitioners alike.
Book Specifications
- ISBN-13
- 9780230520912
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2009-02-10
- Product Edition
- 3
- Total Pages
- 352