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Manufacturing Operations Strategy Texts And Cases
by Alex Hill (Author),
Palgrave Macmillan (Publisher)
Product Specifications
Book Description
In many industrial companies, strategic developments are predominantly based on
corporate marketing decisions with manufacturing being forced to react to these
at the back end of the process. "Manufacturing Strategy "demonstrates how
decisions over manufacturing should form part of the strategic direction of the
company as a whole. Based on the success of previous editions, the book has been
updated with new material, and will prove invaluable to students and
practitioners alike.
Book Specifications
ISBN-13 9780230520912
Language English
Binding Paper Back
Publisher Palgrave Macmillan
Publishing Date 2009-02-10
Product Edition 3
Total Pages 352