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Managing The Professional Service Firm
by David Maister (Author),
The Free Press (Publisher)
Product Specifications
Book Description
For the first time in paperback, international expert and consultant David
Maister offers a brilliant and accessible guide to every management issue at
play in professional firms.Professional firms differ from other business
enterprises in two distinct ways: first, they provide highly customized services
and thus cannot apply many of the management principles developed for
product-based industries. Second, professional services are highly personalized,
involving the skills of individuals. Such firms must therefore compete not only
for clients but also for talented professionals.
Drawing on more than ten years of research and consulting to these unique and
creative companies, David Maister explores issues ranging from marketing and
business development to multinational
Book Specifications
ISBN-13 9780743231565
Language English
Binding Paper Back
Publisher The Free Press
Publishing Date 2003
Product Edition 1