₹1199
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Managing Brand Equity Capitalizing On The Value Of A Brand Name
by David A Aaker (Author),
The Free Press (Publisher)
Product Specifications
Book Description
In a fascinating and insightful examination of the phenomenon of brand equity,
Aaker provides a clear and well-defined structure of the relationship between a
brand and its symbol and slogan, as well as each of the five underlying assets,
which will clarify for managers exactly how brand equity does contribute value.
The most important assets of any business are intangible: its company name,
brands, symbols, and slogans, and their underlying associations, perceived
quality, name awareness, customer base, and proprietary resources such as
patents, trademarks, and channel relationships. These assets, which comprise
brand equity, are a primary source of competitive advantage and future earnings,
contends David Aaker, a
Book Specifications
ISBN-13 9780029001011
Language English
Binding Hard Bound
Publisher The Free Press
Publishing Date 1991-09-09
Product Edition 1