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Managers Guide To Competitive Marketing Strategies
by Norton Paley (Author),
Viva Books Private Limited (Publisher)
Product Specifications
Book Description
The third edition of this popular book explains the latest techniques for both
developing and applying competitive strategies in an increasingly challenging
and uncertain business environment.
Your will learn best to
• Estimate market opportunities and threats before committing resources
• Evaluate your capabilities and the strategies most likely to succeed
• Utilize competitive intelligence to build a strong competitive position
• Prepare innovative strategic marketing plans to guide your decisions on which
markets to enter and which to avoid
This new edition features over 60 real life case studies reflecting topical
issues of concern including
• Positioning a product to gain ground
Book Specifications
ISBN-13 9788130903491
Language English
Binding Paper Back
Publisher Viva Books Private Limited
Publishing Date 2007
Product Edition 3