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Management in English Language Teaching
Cambridge University Press (Publisher)
Product Specifications
Book Description
Teachers who are making the transition into management need to gain expertise in
specialist areas such as personnel, marketing and finance. This book provides an
introduction to these three areas, a section being devoted to each. 'People and
organisations' covers staff selection and development, managing curriculum
development and innovation, and organising resources and information. It
emphasises the importance of communication. 'Marketing' begins by defining
marketing and describing 'the marketing mix'. It goes on to offer detailed
guidance for developing and implementing a marketing plan. 'Finance' deals with
financial records and statements, cashflow management, management accounting and
using financial information, all in terms which are accessible to
non-specialists. There are
Book Specifications
ISBN-13 9780521377638
Language English
Binding Paper Back
Publisher Cambridge University Press
Publishing Date 1991-08-29