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Book Summary
Management: The Basics provides an easy, jargon-free introduction to the
fundamental principles and practices of modern management. Using examples
ranging from people management at Cadbury and the Enron crisis to the marketing
of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to
understand what management is and how
- ISBN-13
- 9780415320184
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2004-05-27
- Product Edition
- 1
Management - The Basics
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Product Specifications
Book Summary
Management: The Basics provides an easy, jargon-free introduction to the
fundamental principles and practices of modern management. Using examples
ranging from people management at Cadbury and the Enron crisis to the marketing
of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to
understand what management is and how
Book Specifications
- ISBN-13
- 9780415320184
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2004-05-27
- Product Edition
- 1