As the challenges facing you become inevitably tougher, the key to survival and
success is to learn how to reshape and reposition your company. Norton Paley's
new book sets out clear strategies for re-defining your company's strengths and
wrong-footing your competitors. With the help of real-life case-studies and
examples throughtout the text, he shows you when to confront and when to
retreat, how to assess risks and seize opportunities and â€" most critical of
all â€" how to knock out the competition.
About Author:
Norton Paley has over twenty five years'corporate experience in marketing and
production management at McGraw-Hill Inc, John Wiley & Sons and Alexander Norton
Inc. He