About the Book: The Making of Star India: The Amazing Story of Rupert Murdochs
India Adventure
When Rupert Murdoch, executive chairman, News Corporation, blew up more than
$870 million buying Star TV from Richard Li in the early 1990s, analysts were
dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was
neither fish nor fowl? More than twenty-five years later, with revenues of over
$2 billion, Star India is one of the countrys three largest media firms.
Murdochs instinct had done what a hundred investor summits could not: showcased
the potential of the Indian media market to the world. Vanita Kohli-Khandekar
tells the thrilling