About the Book: Making Organizational Culture Great: Moving Beyond Popular
Beliefs
Leaders remain skeptical about the power of organizational culture even though
extensive research shows that it is crucial to business success. Can a manager
really influence an organizations culture, or do executives just try to impose a
culture on their employees? Is the concept of culture too vague to measure
objectively and improve? What happens to valuable employees who feel left out by
the prevailing culture? Even if a "good" culture makes team members happy, does
it actually affect the bottom line?
This essential book answers the biggest questions about organizational culture,
offering research-backed insights for