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Product Specifications
Book Summary
About the Book: Mahatma Gandhi National Rural Employment Guaranteeact Mgnrega
With the emergence of the concept of Total Quality Management (TQM), quality of
the product has become a major tool of competition. However, superior quality of
a product is not always a passport to its success in the market. This book
eaxmines the influence of price, brand reputation, and store reputation on the
buyers perception of product quality. The book should provide further insights
into consumer behaviour and brand building.
ISBN-13
9788177083996
Language
English
Binding
Hard Bound
Publisher
New Century Publications
Publishing Date
2015-01-12
Product Edition
1
Mahatma Gandhi National Rural Employment Guarantee Act Mgnrega
About the Book: Mahatma Gandhi National Rural Employment Guaranteeact Mgnrega
With the emergence of the concept of Total Quality Management (TQM), quality of
the product has become a major tool of competition. However, superior quality of
a product is not always a passport to its success in the market. This book
eaxmines the influence of price, brand reputation, and store reputation on the
buyers perception of product quality. The book should provide further insights
into consumer behaviour and brand building.