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Made To Stick : Why Some Ideas Survive And Others Die
by Chip Heath, Dan Heath (Author),
Random House India (Publisher)
Product Specifications
Book Description
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why
others die, and how to improve your idea's chances--essential reading in the
fake news era. Mark Twain once observed, A lie can get halfway around the world
before the truth can even get its boots on. His observation rings true: Urban
legends, conspiracy theories, and bogus news stories circulate effortlessly.
Meanwhile, people with important ideas--entrepreneurs, teachers, politicians,
and journalists--struggle to make them stick.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and
explain ways to make ideas stickier, such as applying the human
Book Specifications
ISBN-13 9781400064281
Language English
Binding Hard Bound
Publisher Random House India
Publishing Date 2007-01-02
Product Edition 1