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Made To Stick - Why Some Ideas Take Hold & Others Come Unstuck
by Chip Heath, Dan Heath (Author),
Arrow Books Limited (Publisher)
Product Specifications
Book Description
Mark Twain once observed, "A lie can get halfway around the world before the
truth can even get its boots on." His observation rings true: Urban legends,
conspiracy theories, and bogus public-health scares circulate effortlessly.
Meanwhile, people with important ideas-business people, teachers, politicians,
journalists, and others-struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of
worthy ideas? In "Made to Stick," accomplished educators and idea collectors
Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers
Heath reveal the anatomy of ideas that stick and explain ways to make ideas
stickier, such as
Book Specifications
ISBN-13 9780099505693
Language English
Binding Paper Back
Publisher Arrow Books Limited
Publishing Date 2008
Product Edition 1