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Loonshots : Nurture The Crazy Ideas That Win Wars Cure Diseases & Transform Industries
by Safi Bahcall (Author),
St. Martin'S Griffin (Publisher)
Product Specifications
Book Description
About the Book: Loonshots
The WSJ bestseller that launched one of the most influential business concepts
of the decade
What do James Bond and Lipitor have in common? What can we learn about human
nature and world history from a glass of water? In Loonshots, physicist and
entrepreneur Safi Bahcall reveals a surprising new way of thinking about the
mysteries of group behavior that challenges everything we thought we knew about
nurturing radical breakthroughs.
Drawing on the science of phase transitions, Bahcall shows why teams, companies,
or any group with a mission will suddenly change from embracing wild new ideas
to rigidly rejecting them, just as flowing water will
Book Specifications
ISBN-13 9781250623096
Language English
Binding Trade Paperback
Publisher St. Martin'S Griffin
Publishing Date 2023-01-15
Product Edition 1
Total Pages 368