About the Book: Not-To-Do List: The Surprisingly Simple Art of Success
We systematically overestimate the role of success factors; but at the same
time, we systematically disregard the role of failure factors. Why? Because
successful companies, projects and people make it into the media. Flops, on the
other hand - no one wants to hear about them. Deadbeats dont usually write
autobiographies. And in the rare event that they do, they fail to find a
publisher or at the very least an audience.
So, we study these shining examples and delude ourselves that success is the
result of a series of carefully orchestrated success factors, when