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Book Summary
Taking cues from economics, demography, history, culture, philosophy and good
old common sense, Rama Bijapurkar makes sense of the complex and inscrutable
Indian market—the many Consumer Indias, their diverse and schizophrenic consumer
behaviour and the way to make your company’s fortune in this billion-plus
market.
Irreverent and insightful, this book answers the questions to twelve key facets
of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like
that only’, why it will not change in a hurry, and what it takes to develop a
winning ‘made for India’ business strategy. ‘Rama has developed a very strong
case for learning about India on its own terms before
- ISBN-13
- 9780143065975
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin India
- Publishing Date
- 2013
- Product Edition
- 1
We Are Like That Only : Understanding The Logic Of Consumer India
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Product Specifications
Book Summary
Taking cues from economics, demography, history, culture, philosophy and good
old common sense, Rama Bijapurkar makes sense of the complex and inscrutable
Indian market—the many Consumer Indias, their diverse and schizophrenic consumer
behaviour and the way to make your company’s fortune in this billion-plus
market.
Irreverent and insightful, this book answers the questions to twelve key facets
of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like
that only’, why it will not change in a hurry, and what it takes to develop a
winning ‘made for India’ business strategy. ‘Rama has developed a very strong
case for learning about India on its own terms before
Book Specifications
- ISBN-13
- 9780143065975
- Language
- English
- Binding
- Paper Back
- Publisher
- Penguin India
- Publishing Date
- 2013
- Product Edition
- 1