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Book Summary
About the Book: Legends in Marketing: Yoram Jerry Wind
The Legends in Marketing series captures the essence of the most important
contributions made in the field of Marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which are supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This set in the series, consisting of 8
volumes, is a tribute to Yoram Jerry Wind. Wind is internationally known for
pioneering research
- ISBN-13
- 9788132110033
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE Publications India Pvt Ltd
- Publishing Date
- 2014-03-15
- Total Pages
- 3140
Legends in Marketing: Yoram Jerry Wind
by Jagdish N Sheth (Author),
SAGE Publications India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹28035₹36140You save ₹8105
Product Specifications
Book Summary
About the Book: Legends in Marketing: Yoram Jerry Wind
The Legends in Marketing series captures the essence of the most important
contributions made in the field of Marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which are supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This set in the series, consisting of 8
volumes, is a tribute to Yoram Jerry Wind. Wind is internationally known for
pioneering research
Book Specifications
- ISBN-13
- 9788132110033
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE Publications India Pvt Ltd
- Publishing Date
- 2014-03-15
- Total Pages
- 3140