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Legends in Marketing: Yoram Jerry Wind
by Jagdish N Sheth (Author),
SAGE Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Legends in Marketing: Yoram Jerry Wind
The Legends in Marketing series captures the essence of the most important
contributions made in the field of Marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which are supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This set in the series, consisting of 8
volumes, is a tribute to Yoram Jerry Wind. Wind is internationally known for
pioneering research
Book Specifications
ISBN-13 9788132110033
Language English
Binding Hard Bound
Publisher SAGE Publications India Pvt Ltd
Publishing Date 2014-03-15
Total Pages 3140